Perez Hilton will be the fictional persona of Mario Armando Lavandeira Jr., a 30-something Latino American born over here in Miami. Lavandeira received a bachelor's degree in drama from New York University in 2000 and wanted being an actor.
Before aiming to Los Angeles, Lavandeira briefly worked on television relations in addition to being a reporter for Star Magazine. Upon being fired from Star Magazine Lavandeira moved cross-country to Los Angeles.
Broke [[http://www.google.com/search?q=%ANCHOR-URLENCODED%&btnI=lucky and]] unemployed in Los Angeles Lavandeira began blogging. His blog started off as PageSixSixSix.com before New York Post, creator with the "Page Six" gossip column, sued. Over the course of each year Lavandeira's basic personal blog changed into PerezHilton.com, a snarky blog loaded with celebrity gossip and juvenile graffiti splattered photos (usually lifted from photo agencies) detailed with hot pink background centered around the persona of Perez Hilton.
In a newly released Wired Magazine feature, Lavandeira explained his Perez Hilton persona, "Perez will be the outsider--the gay Latino, the interloper. And Hilton could be the mainstream--Hollywood, pop culture."
On PerezHilton.com, Lavandeira unapologetically comments within the bizarre and quite often ridiculous behavior of Hollywood starlets Lindsay Lohan, Britney Spears and celebutantes like Paris Hilton in conjunction with seemingly untouchable movie stars. He posts photos from awards shows, clubs, private events plus a grand tradition of self-promotion, photos of himself.
Apparently, such a coverage is enormously popular; Wired Magazine and AdWeek magazine have both reported PerezHilton.com page views easily top one million per year and ads on his homepage earn around approximately $54,000 each day, making Lavandeira a millionaire.
The mainstream media including celebrity magazines and news magazines have reacted dramatically to PerezHilton.com, lambasting Lavandeira's motives and integrity. Regardless, Perez Hilton makes headlines. Newsweek magazine labeled the blogger "celebrity sniper-blogger" while GQ magazine means him like a "microcelebrity" due to his unrepentant hunt for fame and fortune.
Time magazine named Hilton a runner-up for the annual "100 Most Influential People," for 2008 describing his pop culture influence widespread: "His raucous, bitchy celebri-blog has become a mainstay from the New Voyeurism, despite all of the slings, arrows and lawsuits of Perez haters."
Hilton found himself the objective of many lawsuits, mostly filed by disgruntled celebrities, movie studios and photo agencies over copyright infringement for your unauthorized usage of their photos. Hilton has additionally filed a case against copycat bloggers like perezrevenge.com.
Still, Hilton features a huge group of followers of mostly female Us Weekly magazine and also other celebrity magazine readers. He has parlayed this influence
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