The underside line is - 'If you url to internet sites that are banned by Google for spamming, you're inviting the risk of having banned for linking to a poor friend.' Therefore first we must know that what's a bad neighborhood and how do we know that a website is a bad friend to url to before you get punished by the various search engines. Bad neighbors are those websites who use illegal methods to get large ratings or are banned by the search engines for spamming. You should not link to an internet site if it uses dishonest techniques for reaching a top position in a search engine, spamming might work for them now but bet me it will not for longer periods. As soon, as search engines know that they are spamming they will banned and also the websites linking to that site may be penalized by reducing their ratings or even might be banned. How a search engines realize that whether a website should really be prohibited is a matter-of debate and those changes from time to time. Today a methodology may be ok, but tomorrow (next update) it may be considered unethical. Google is one of many search-engines that can identify sites as junk sites very quickly they can get you as soon as you take action. In the event that you trade links with a site which has a PR 7 but it uses unethical strategies so... what's going to happen, it may work for you today and you may also be given a PR of 6 but the moment google catches that internet site. You could see your PR 0 within the next update. You may heard about an advertising network company, SearchKing. Should you wish to discover further on [http://www.top5seo.co.uk/dont-buy-link-emperor/ link emperor], there are tons of libraries people might investigate. Their idea was to place text adverts o-n sites that have a higher PR score and use that as an easy way PR to measure part of the value of the advertising. An ad from a site with a PageRank of 7 cost more than an ad from one that had a PageRank of 6. But, there is another effect of this system in Google's pagerank research program. Part of the value is passed along to the site with low PR, whenever a site with large PR links into a site with low PR. Now when a high PR site thinks another site valuable to link at as a result of the information, it's okay as it is the natural way to construct PR. In this case they were linking to low quality sites against a cost and as an effect in Google PR research, those sites were deemed as important one. It was possible that after a particular period of time those not-so-worthy sites would have began to obtain top ranks in the results, eventually affecting the quality of the Google results. If they allowed the corporation get special treatment, the search engine results could get so screwed up that they'd entirely lose their relevancy after sometime. It had been a danger to Google's successful business model. Clearly, Google penalized the internet sites. SearchKing, the advertising community site got a PageRank Zero penalty in-the latest Google update. If you believe anything at all, you will seemingly want to discover about [http://www.top5seo.co.uk/dont-buy-link-emperor/ linkemperor]. The key pages of the network of located sites saw its PageRank reduced to half. They were the pages that had a high PR. Their difficulty was that they were trying to sell and give the benefit of having a top PR to internet sites that may not be worth getting that value. Just how do I identify who's a bad friend who's not? We have stated previously in this article some of the techniques which are a reason for search-engines to prohibit specific sites. Nevertheless the sins are not just limited to being a spam website. Generally, businesses get blacklisted since they try to raise their standing through the use of illegal practices such as key-word filling, duplicate content (or lack of any original content), hidden text and links, entry pages, inaccurate brands, automatic-generated pages and and so on. Research engines also tend to dislike useless link sites that consider the impression that they're topically organized, therefore if you have a fat links section on your website, double-check what you link to. Such checks might take plenty of time, for those who have outbound links to a variety of web sites. Fortunately, there are tools which will help you in performing this task. As an example, http://www.bad-neighborhood.com/ supplies a resource that reports links to and from dubious sites and sites that are missing in Google's index..
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